TikTok is gearing up for an exciting event with the return of the TikTok Ad Awards in the METAP (Middle East, Turkey, Africa, Pakistan and South Asia) region, set to take place in Riyadh, Saudi Arabia, in December 2025. This ceremony promises to be a celebration of the brilliant brands and agencies that are mastering the art of advertising on TikTok.
After the success of last year’s inaugural event, the 2025 TikTok Ad Awards will again highlight some of the most inspiring campaigns from across the region. These awards aim to recognise the creativity, authenticity, and joy that brands bring to the platform, all while achieving impressive business results. It’s not just about the awards; it’s about acknowledging the talent and innovation that make an impact in the advertising world.
Submissions for the awards opened on August 18 and are encouraged from brands and agencies across various countries, including Pakistan, Saudi Arabia, the UAE, Qatar, and many more. Campaigns must run on TikTok between October 1, 2024, and October 31, 2025, making for plenty of time for participants to shine.
This year’s program will feature nine categories, celebrating everything from unique TikTok-first ideas to collaborations that resonate with creators and communities. The awards will honour campaigns that not only aim for creativity but also achieve effective performance, from broad marketing strategies to innovative use of modest budgets.
One of the highlights of the ceremony is the live voting opportunity, where attendees can weigh in on which campaign they believe deserves the top honours. The pinnacle of the event will be the “Greatest of All Time” (The G.O.A.T.) award, recognising the campaign that stands out in creativity and effectiveness, truly engaging with the TikTok community.
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As Shadi Kandil, General Manager at TikTok, shares, “After the incredible creativity we saw last year, we’re excited to bring the TikTok Ad Awards to Riyadh for 2025.” He emphasises the importance of celebrating work that goes beyond mere advertising – work that creates cultural connections and inspires joy.
For those interested, more details on the program and submission guidelines can be found at TikTokAward. The winners will be announced at a lively ceremony in Riyadh, promising an evening filled with celebration, creativity, and networking opportunities. It’s shaping up to be an unforgettable event!
