Apple is widely expected to launch its highly anticipated iPhone 17 series in September 2025, with four variants in the lineup: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a newly rumoured model dubbed the iPhone 17 Air, according to various leaks and insider reports.
One of the most notable changes across the iPhone 17 range is the expected inclusion of 120Hz ProMotion displays on all models, including the standard and Air variants. This marks a significant departure from the iPhone 16 lineup, where high refresh rate screens were exclusive to the Pro models. Additionally, Apple is reportedly equipping all iPhone 17 models with LTPO OLED panels, enabling Always-On Display support throughout the series.
Design Changes: Material Shift and Camera Redesign
A major design overhaul is also anticipated. Unlike the titanium frames seen on the iPhone 15 and 16 Pro models, Apple is rumoured to revert to aluminium construction for the entire iPhone 17 lineup—except for the iPhone 17 Air
, which may feature a titanium-aluminium hybrid body. This change is believed to align with Apple’s ongoing environmental goals, as aluminium generally has a lower carbon footprint than titanium.
In addition to material changes, the rear camera module is expected to receive a design update. Leaked prototypes suggest that Apple may ditch the familiar squircle-shaped camera bump in favour of a rectangular aluminium-encased module, offering a sleeker and more uniform look.
Read also: Pakistan slashes customs values for iPhone 14 Plus in major price cut
In a move aimed at aligning import duties with actual market prices, the Directorate General of Customs Valuation has significantly reduced the customs values for refurbished and used Apple iPhone 14 Plus models.
The revised valuations, effective immediately, bring down the Cost & Freight (C&F) rates for the iPhone 14 Plus 128GB from $910 to $774, a 15% reduction. Similarly, the 256GB variant now carries a customs value of $859″, down from $1,010, while the 512GB model has been reduced from $1,210 to $1,029.
The decision follows a comprehensive market review, including an analysis of import data and price trends, to ensure the updated values reflect current conditions. The move is expected to lower retail prices for consumers and discourage under-invoicing by importers.
Officials stated that the adjustment is part of broader efforts to modernise Pakistan’s customs regime and ensure fair taxation on high-end devices. The new rates also incorporate depreciation allowances for older models, benefiting individual travellers importing used phones.
Industry stakeholders have welcomed the revision, anticipating an increase for consumers and reduced smuggling of high-value smartphones. The updated customs values apply only to refurbished and used imports, with new units assessed under separate rulings.
Further adjustments for other iPhone models are expected as the Directorate continues its market-driven valuation reforms.
