Apple has announced that its annual big event will be held on September 9 at the Apple Park campus in California.
The event is likely to feature the company’s new iPhone 17 series models and new Apple Watches. Apple has dubbed the event “Awe dropping,” which refers to the surprising features for users.
Apple presents its new iPhone series every September, which is also considered the company’s biggest source of income. However, this year, experts are focusing on whether consumers will be willing to invest in new and expensive technology due to rising global inflation.
The iPhone 17 is expected to include new features based on artificial intelligence. Last year, Apple called the iPhone 16 “Built for Apple Intelligence,” and analysts believe that this trend will continue this year as well so that the company can effectively compete with Google and other competitors.
Meanwhile, Apple has also recently announced that it will invest $600 billion in the United States, aiming to strengthen the chip supply chain within the country.
