Instagram has introduced a new rule that restricts live streaming to users with at least 1,000 followers. The change, confirmed by the company, is intended to improve the live-streaming experience but has upset many small creators.
What Changed?
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Previously, any Instagram user could go live, regardless of follower count.
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Now, only public accounts with 1,000+ followers can use the feature.
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Users with fewer followers have received a notification saying their accounts are “not eligible” for live streaming.
Why the Change?
Instagram stated that this is not a glitch but a deliberate update. The move seems inspired by TikTok, which also requires a minimum follower count for live streaming. Facebook, however, allows users with just 100 followers to go live.
Mixed Reactions
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Small creators are unhappy, as they can no longer engage with followers via live videos.
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Even accounts with 1,000+ followers but set to private will be blocked from live streaming.
This update pushes Instagram toward favoring established creators, leaving smaller users searching for alternatives. Will this decision backfire? Only time will tell.
Also read: Instagram to launch new short video app to rival TikTok
