Facebook-owned company Meta has announced that it will take strict action against users who repeatedly share other people’s videos, photos or written content without permission.
The company says that monetisation of these accounts may be suspended, and access to their posts will also be restricted.
According to a blog post issued by Meta, this measure aims to prevent the abundance of substandard and spammy content in users’ news feeds and prioritise original creators.
The company clarified that when Facebook’s automated systems identify such copied content, their viewership will be limited so that the rights of the original creator are not affected.
Meta is also examining what new features can be introduced to give credit to original content creators. In this regard, a new feature is being tested through which users will be sent directly to the link to the original content. These new policies will be implemented in phases over the next few months.
However, the company did not mention any possible changes regarding Instagram and Threads.
Meta has revealed that in the first six months of 2025 alone, more than half a million Facebook accounts were taken action against those involved in spam or fake activities.
The company has clarified that this new policy will only apply to non-creative and copied content. Users who comment, analyse or creatively add to someone else’s content will not be subject to this policy.
Creators have been advised to add voiceover, a new angle, or analytical commentary to existing content if they want to reshare it. Along with this, they have also been instructed to avoid content with watermarks or copied directly from other platforms.
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